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Local Search Citations – Start Building

 

Citations are mentions of your business name and address on directory sites such as CitySearch, Yelp, Yellowpages.com, Localeze and many more. References to your business such as the Chamber of Commerce, your local Patch and other organizations you are listed on are also considered a citation. Citations are a major ranking factor with Google and other search engines. The more sites your business is listed on, the more credible your business is to Google. If you want your business to rank higher in the local search results, you need to build your citations. It is important that the information is correct and consistent everywhere you are listed.  Here’s how to get started.

Search for your business

You can do this manually or go to Bright Local who provides a great tool that does the work for you and offers a free trial. Type in your business information and within minutes … Continue Reading

Google Places New Look

Google Places is in constant change – what else is new! They continually test new ways to provide specific information about a place in the SERPs (search engine results pages).  This past week all the buzz is Google Places new look. Blog posts from the experts on local search include Mike Blumenthal, Optilocal, Phil Rozek, and many others giving us a better understanding of what’s going on. After performing local searches in Chrome and Internet Explorer, here’s a snapshot of what I’ve been seeing:

A new look in the SERPs

  • The infamous red pins are now grey. If you hover your mouse over the grey pins they turn red.
  • The map is vertically larger with more pin locations displayed – some little red dots.
  • A new panel to the right displays with much more information when you click on the right arrow – Place page photos with more details and
  • Continue Reading

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