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So, you have a new website, it’s appealing, easy-to-navigate, interactive, now what? You need to make sure your local SEO is all set. Rand Fishkin from SEOMOZ produced this great video Checklist as part of SEOMOZ WhiteBoard Friday series. The checklist provides important information and tips for businesses with a new website that’s not ranking yet.  The information can also be used on current websites that were not optimized with SEO in mind.

Here’s a snapshot of the SEO Checklist that Rand goes over in the video. We have added in a couple of our own tips to the checklist – Title Tags and Meta descriptions and claiming your Google+ Local page in order to get that website found!

Users and Search Engines need to reach all of the pages you have created on your website. Make sure there are no 404s errors, no missing title tags, duplicate content, thin content. Google Webmaster Tools is a great resource to use to double check that your new website is a “go”.

Choose the right keywords. Keywords are incorporated into site meta information, content, and anchor text links pointing back to the site. Use a keyword research tool like the Google AdWords Keyword Tool. Look at search volume, relevance to the website and low difficulty. The Google Keyword Tool will tell you what the  monthly search volume is for each keyword, Global or Local and what he competition level is (low, medium, high). Keywords with high search volume are more competitive than those with lower search volume. It’s best to target keywords somewhere in the middle.

 

 

True quality and value content – Google looks at this and the websites that have this will show up – build something remarkable, answer a query, define a process, more detail, more images, graphic set that explains something, a reference where they got information. Be creative!

You may need to use a professional or go with a easy-to-use basic design. Understand the content of the site, easy to find things and they flow correctly. Tools you can use to check are Five Second Test, Feedback Army, and Silverback App.

Social and SEO are coming together. At the very least. you shoud have Google+, Twitter, Facebook, LinkedIn pages. Social signals help search engines better rank businesses.

Business contacts, LinkedIn contacts, guest posts on trust worthy sites, high quality business listing, industry specific list, news media and blog, review sites, relevant social, social media link acquisition building relationships. Great ways to start – require effort, creativity. Don’t do bad link building – low quality directories, spam link profiles, article marketing and spinning, paid links, linking to nasty websites, link farms used to manipulate the search engines.

Title tags can have an enormous impact on whether your business shows up on the first page of the search engine results. Creating title tags with relevant keywords can help increase the percentage of people who see your business online.

Title tags are the page titles of each page of your website. The title tag links from the search engine results to your web pages. Naming your title tags properly helps the searcher better understand what your business is all about. Remember, your goal is to motivate potential customers to click for more information leading them to your website.

Read more on how to research, name and format your title tags: http://www.searchenginepeople.com/blog/title-tags.html#ixzz2Nzl6ZyC1

 

 

 

 

Another important factor to help your website get found in the local searches is a Google+ Local page that Google provides all businesses. Google+ Local search results are displayed right below the organic local search results in Google search.

Google+ Local pages appear in Google’s search engine results,  Google maps, in mobile apps, and in Google + under the Local tab.  Google+ Local pages contain information about your business – name, address, phone, website address, hours of operation, payment methods, location, customer reviews and more.

Claim your Google+ Local page and optimize it with relevant categories to your business, a business description including 2 -3 researched keywords, photos of your business (team, products, services) and ask your customers to leave a review on your page. This will help your business show up on the first page of the search engines results. A well optimized page will stand out from the competition. You will also be able to monitor statistics through the Google+ dashboard to see who visited your page.

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