Enhancing Relationships With Existing Customers
Engaging With Influencers
Learning About Company's Reputation
Monitoring External Communication
Resolving Customer Complaints / Questions
Vetting Potential Employees
A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
*Survey conducted by Harris Poll on behalf of Hootsuite